Connecting with your existing customers is often more cost-effective than reaching out to potential customers. Keeping your Facebook advertising costs down might be as simple as targeting your existing customers.
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The Do’s and Don’t’s of Facebook Advertising
- Do: Establish a budget
You decide how much you are willing to spend on ads when advertising with Facebook for your business. Your ad budget represents how much you are ready to spend on people who fit your target audience. Whether you want your ad to last a week or a month, you can choose how much to spend-even, as little as $5-and you’ll only be charged for each person who clicks on your ad. Although your budget will directly affect the reach of your ad, a higher budget will allow you to reach a broader audience and, ultimately, achieve better results.
- Do: Your goals matter
It would be best to keep your campaign goals (whether app installs or store traffic) in mind to set your budget and duration. The acquisition of new customers and the retention of existing ones are critical for your business’s growth and success. Still, they don’t always affect your ad budget in the same manner or have the same immediate impact on your bottom line.
It’s not just about sales or leads generating an immediate return on investment; ROI also relates to acquiring new customers and retaining existing ones. Decide your business’s objective, be strategic, and develop marketing campaigns that fit.
For example, a Facebook ad campaign for customer retention may be more effective if you have a large customer base. However, if you are still trying to grow your audience or increase awareness of your brand, a Facebook ad campaign that focuses on acquisition may prove more valuable in the long run, although it is more expensive.
- Do: Effective ad copy
Creating an effective Facebook ad is similar to writing an effective marketing email. Decide the purpose of your ad, the message you’d like to convey, and who you want to target before getting started. When developing your message, you should consider best practices, just as you would with email.
- Write with your target audience in mind
Use specific and relevant language for the people who will read it. For example, the ad for a new product aimed at existing customers would look quite different from an ad to encourage a brand-new audience to sign up for your mailing list.
- Include a call-to-action
When used on mobile devices, call-to-action buttons provide clear instructions to the audience and drive traffic and sales.
- Communicate your message clearly and concisely
You might only have a few seconds to make an ad resonate with someone within a Facebook ad, as space is limited, and attention spans can be short. Therefore, the goal of your advertisement should be easily recognizable; keep your message concise and direct.
- Do: Stay on brand
Like your marketing emails, the messaging in your Facebook ads should complement your brand. Make sure you address your audience with a tone consistent with the brand.
- CTA and ad copy should match the landing page
You want the page that a user is taken to once they click on your ad to be relevant and instantly recognizable as yours. For example, rather than directing customers to your homepage, you want to send them to the product page when advertising a specific product.
- Don’t: Prevent Facebook Ad Rejections
Facebook reviews all advertisements before publishing them to ensure they meet its advertising standards. Reviewers will scan your ad’s images, text, targeting, positioning, and even the content of the page you’re linking to. Facebook also requires ads to meet several requirements related to their design.
- Make your images as text-free as possible
Facebook will reject your ad if more than 20 percent of the pixels in your image are dedicated to text. Overlaid text on images, slogans, and logos will be rejected.
- Make sure your ad is relevant
Your ad should include all relevant components (text, images, and links to landing pages) relevant to the product or service being advertised and the audience viewing it. It is crucial to represent your brand and the thing you are promoting clearly.
- Don’t use all caps or exclamation points
If you use all capital letters, too many exclamation points, or spammy language in your ad, Facebook may reject it.
Wrap it Up!
We hope you can inculcate these valuable tips when designing your strategy. And finally, to keep yourself up to date with the latest trends, subscribe to TV packages that offer incredible value and range.