What’s the state of the wedding videography industry today? To find out, we talked with working wedding videographers, found industry Videography statistics and fleshed out what is undoubtedly a flourishing business in a growing market. Although some might wonder if amateurs are moving in on the pros because of lower-cost gear and easier-to-use software, our consensus of wedding shooters and editors say that isn’t so. We also took a look at the tools wedding videographers are using, and found out how the best wedding videographers are using the Web to open up new avenues of business for their bustling enterprises.
To get an idea of the size of the videography ohio wedding videography market, first let’s take a look at statistics that reveal the enormous amount of money spent on weddings in the United States. According to the American Wedding Study by Conde Nast’s Bridal Infobank, in the last ten years spending on an average wedding has exploded by 50%, to an average of $22,360 per wedding this year, up from $15,208 in 1994. And, according to Richard Markel, President of the Association for Wedding Professionals International, of the $65 billion spent on weddings each year, “6% of the budget would be for video.” Markel added, “But using the 6% of the estimated $65 billion spent will equate out to $390 million.” This signals a wide-open market for wedding videography professionals. Markel continued, “We just had a show here in Sacramento and several of our videographers booked business with an average ticket price of $2,500.”
Advertisement
Looking at those stats, wedding videography appears to be a growth industry. Let’s do the math for a moment. Consider an experienced videographer , charging $2500 for an average wedding, shooting one wedding per week. In a year, that person has earned $130,000. But that would be a very hard-working videographer — most of the videographers we talked to said they spent up to 40 hours editing each wedding video, meaning a weekly shoot would constitute nearly-constant travail with hardly any time off.
One great success story would be that of high-end videographer Kris Malandruccolo, whose company Elegant Videos by Kris has been operating in the Chicago area for the past 16 years. Her business can command as much as $5000 for a wedding video package, and regularly signs contracts for $3000 weddings. But the mother of three doesn’t want to work all the time, so she limits herself. “Someone else could shoot four or five per month. But I average two or three weddings a month,” she told Digital Media Net.